What’s your blog name?
When did you start blogging and why?
I started my blog in June 2014 to give myself a space online that was 100% my own, to share written thoughts alongside my YouTube channel (which I’d started the year before). I’ve never been very good at writing but blogging has definitely helped me not only improve, but also enjoy writing!
Was there a particular blog that inspired you to start?
I don’t think I could name one particular blog that inspired me to start, but New Zealand (my home country, and where I lived at the time) has quite a tight-knit blogging community so the community as a whole was definitely an inspiration for me. Everyone was so welcoming and encouraging! I enjoyed reading lifestyle content from New Zealanders like sister duo Tara and Ellen of Shop Style Conquer and international bloggers like Lily Melrose so I wanted to create a lifestyle blog that had a design spin to it.
How do you curate your content?
I’m much looser with my blog content than I am with my YouTube content. I cover a much wider range of topics on the blog and I love that freedom. I write about music, design, travel, fashion; whatever I think my readers might enjoy hearing about from me. I don’t have much of a content schedule for the blog, but I do try to vary the topics so I don’t have two concert reviews next to each other for example. I think this different topic range gives my blog its own identity, separate from my YouTube channel.
Where do you find inspiration?
I find inspiration everywhere I look! I’m inspired by things I do and see, the people I talk to, and just life in general. Music is a big passion of mine so I write about that a lot in an effort to get my readers listening to some awesome smaller UK bands. A lot of my posts and videos are directly inspired by my audience too. Sometimes someone will ask me a question and I’ll realise that the answer to it could be a really useful piece of content.
How do you stay motivated?
I firmly believe that motivation is a habit that is formed by working hard. I’m motivated because I get up every day and start ticking things off my to do list. It’s just how I live; in a near-constant state of ‘getting things done’. I want to make the most out of my life. I want to produce great videos, blog posts and podcast episodes, and I also want to travel and go to concerts and hang out with my friends. So I work hard to fit everything in. It’s very fulfilling!
Which blogs do you read regularly?
I love reading In The Frow. Victoria combines outfit photos with really insightful thoughts so her posts always inspire me. I also love The Apartment blog. Femke posts really useful advice about freelancing and also has a wonderful interview series where she chats to fellow creatives.
How long does it take to write a blog post?
Fun fact: I write 99% of my blog posts on the tube! I find it difficult to fit everything I want to do into my day so I use my hour long commute to work in the morning to write. Generally I’ll work on the post over a couple of days, but it depends on how easily the words come to me.
How do you promote your posts?
I’m not very good at promoting my posts to be honest. A few tweets here and there and a mention of a new post on Instagram. This is definitely something I need to work on!
How did you grow your social media following?
It’s been a slow, steady growth for me. I already had a few hundred followers before I started blogging just from being a part of the tech community in Wellington (where I lived), and when I began creating content people were lovely and shared my posts and videos which helped others to find me. I’ve been mentioned in a few posts about design YouTubers which has helped grow my audience, and I also try to make useful videos that I know people will be searching for. I think having a niche audience means people are more likely to recommend your content to others within that niche.
Which is your favourite social media platform?
Twitter for sure! (But only because I think of YouTube more as a content platform than a social media platform). Twitter is the most social of all the social networks I use. I love how easy it is to dip into conversations with both friends and interesting strangers on there. Ive met so many great people on Twitter over the years and it’s nice that someone is always there to chat.
Take a look at Charli’s YouTube channel, get into a conversation with her on Twitter and check out her beautifulÂ Instagram feed. Want to have 3 minutes with We Blog Design yourself? Drop us an email at email@example.com and we’ll send you all the details.