What’s the name of your blog?
When did you start blogging and why?
I started blogging back in 2009 when I was still working as a styling assistant on various different interiors magazines, as a way to collate all my own design ideas and inspirations together.
Was there a particular blog that inspired you to start?
Not one specific one, but I loved Daydream Lily, Here Comes the Sun and SFGirlbyBay and the variety of content that they posted.
How do you curate your content?
Very haphazardly! I keep trying to work to a content schedule to keep the curation of content across my categories (design, food & travel) consistent but it doesn’t always go to plan… But generally I have a specific aesthetic/way of viewing the world so everything naturally sits together, whether I’m consciously curating it or not…
Where do you find inspiration?
I can find inspiration anywhere, but generally I’m most inspired by my travels and the people I meet along the way. Otherwise, Pinterest!
How do you stay motivated?
By remembering why I started blogging in the first place and how much I enjoy the process once I actually find time to sit down and be creative. Once I start I can lose hours creating content or getting lost online finding inspiration.
Which blogs do you read regularly?
How long does it take to write a blog post?
How long is a piece of string? Anything from 15 mins for a quick ‘ooh look, I love this!’ post to many hours over several days if I’ve photographed a styled set-up or travel trip and need to edit the photos, do background research and/or review my experience.
How do you promote your posts?
Very poorly! At the moment just via Twitter and Facebook when the post goes live, but I have grand plans to get on top of Hootsuite scheduling this year to promote posts more frequently as well as digging through the archives so as to not lose the value of older content. Oh, and sorting out a regular newsletter…!
How did you grow your social media following?
On Twitter, Facebook and Instagram – organically. I’ve just picked up (and lost) followers along the way through a combination of chatting regularly with others, liking photos and general engagement. On Pinterest I grew my following quite rapidly as a featured pinner promoted by Pinterest UK. It’s my favourite platform and one I use most regularly which has helped, but I only managed to get 500k+ followers with support from the wonderful in-house team.
Which is your favourite social media platform?
I wouldn’t actually consider it a ‘social’ platform but I love Pinterest and enjoy curating boards and seeking out new inspiration. Twitter is my favourite for making connections and having actual conversations!