What is your blog called?
When did you start blogging and why?
I started blogging way back in 2011 as an outlet for my interior design creative eye. It was hard to break into the industry at that time and I was always visiting design shows such as 100% Design, London Design Fair (TENT) and Decorex back then. Initially, blogging was a great way to grow & fuel my passion for the design world, and I’ve enjoyed doing it ever since. Since 2011 I’ve launched a brand new blog [in 2015] called The Happy Flat, which is quintessentially my virtual apartment full of colour & style. I cover Fashion, Beauty, Interiors, Lifestyle, Books as well as my journal.
Was there a particular blog that inspired you to start?
To be honest, I didn’t really know what blogging actually was when I started so wasn’t really influenced or inspired as such by anyone in particular to start my blog. When I started my blog, I didn’t really know exactly what it involved. But by networking I got to know other bloggers. The first interior bloggers I met when I started were Katie Treggiden of Confessions of a Design Geek, Arianna Trapani of Arianna’s Daily and Will Taylor of Bright Bazaar.
How do you curate your content?
I always aim to write honest, genuine content that’s of interest. I tend to explore my city (London) for creative ideas, I also attend workshops & talks to prompt & tick-start those buds of inspiration which can then turn into valuable content. Although I’m more selective these days in terms of the press days & events I attend, I do enjoy going to blogger events & meet-ups which makes for great content too – not only for the blog but also other social media platforms such as Snapchat. I also like doing things outside my usual hangouts like going to Kew Gardens and Mayfield Lavender fields (on my to-do list) to create more ‘green’ content.
Where do you find inspiration?
Through exploring – Simply going out and discovering new places and indeed spaces. For instance I recently went on a Photowalk as part of a blogging event and although I knew Notting Hill as a Londoner, it’s not an area I go to often. Exploring that area with other bloggers gave me the opportunity to write fresh content, unearth new shops and find new locations for my blogs visual photography. I’m also on a mission to take my own photos. I do use press photos at time but I’m more rewarding & challenging to take your own. Using my Canon 700D I aim to take more photos throughout the year.
How do you stay motivated?
I try to attend talks that will inspire me to stay motivated and produce good, strong content. For instance, I recently attended a bloggers event all about ‘Maintaining Your Side-hustle’ which has helped to strengthen my motivation. I’ve also been working on my Instagram account more recently. It’s a platform I love and enjoy posting to. By focusing on creating content with a strong visual impact this motivates me to continue to create better, stronger work. I’ve also been motivated by Youtubers recently. I love their work ethic & hustle and how they network with each other. I like the way they prioritise their work, select projects that work for them and share content. So far I’ve been watching Zoe Sugg – Zoella, Alfie Deyes – Pointless Blog, Jim Chapman, Tanya Burr and Grace Victory. I’m also inspired by Josie of Fashion Mumblr – such strong, engaging content and I enojoy reading Josie’s travel posts. I think the important thing to remember is that we all have our ‘off days’. And we can’t be ‘switched on’ all of the time. Taking a break from the blog every now-and-again is a must to avoid blogger burn-out.
Which blogs do you read regularly?
I’m so bad lately as I haven’t been able to catch up on as many blogs I’d like but I do tend to watch more Vlogs than read blogs lately. So far I’ve been watching Josie of Fashion Mumblr, Zoe Sugg – Zoella, Pointless Blog, Jim Chapman, Tanya Burr and Grace Victory.
How long does it take to write a blog post?
It depends on the post/project or collaboration. If I’m working with a brand on a project or sponsored post it can take a few days as I have to edit the images, edit the content, tweak it, then tweak again. Projects & collaborations tend to take longer however as there is much more involved, for instance; shooting at the venue or space and it may involve having to go back several times to shoot.
If I’m writing a quick sharp piece then it could take around 3-4 hours as again the images need to be edited & composed.
How do you promote your posts?
I tend to promote them via Twitter, Instagram, Facebook & Snapchat. It’s funny how much my community on Snapchat has grown so rapidly, and it’s fast becoming one of my favourite platforms. I tend to use ‘buffer’ to schedule content/post links to Twitter & Facebook and I manually promote via Instagram using carefully selected images.
How did you grow your social media following?
Although I started blogging in 2011, I’ve discontinued my old blog and launched my new blog – The Happy Flat in November 2015. Growing a community takes time and it’s much better to grow an organic community than to just gain followers as a numbers game. Personally, I’ve been promoting my new blog by reaching out to my previous community for my old blog. I’ve also been Tweeting about it and telling others about The Happy Flat though networking. My community is growing steadily and that’s the best way to go. I’m always over on Snapchat, Facebook, Instagram and Twitter so do be sure to follow me.
Which is your favourite social media platform?
For sure – Snapchat. It’s quick, fun and easy to do. You can share blog post updates, press days and all sorts of fun shenanigans. I also enjoy Pinterest and Instagram too for it’s visual impact.