What is your blog called?
When did you start blogging and why?
I started blogging in 2010 because it was then that I started my Interior Design Business. It has proved beneficial in many ways, far more than I imagined.
Was there a particular blog that inspired you to start?
In the early days of my blogging journey influencers included Stacey Sheppard – The Design Sheppard and Kate Watson Smyth – Mad about the House. Several US based blogs were posting interesting content covering interiors and colour theory and I loved the fact that I could so easily link up with designers worldwide.
How do you curate your content?
All my content is interiors related because I believe that’s what people who visit my website are interested in. I aim to make it informative with a style that is easy for the reader to dip into at any time.
Where do you find inspiration?
Everything I do in my business is inspiring – whether I’m working on an extension, rejigging a floorplan or developing a new decorative scheme… it all requires careful thought, research and investigation. And all of that is blogging material!
How do you stay motivated?
Motivation is never a problem when you love what you do. There is always something to learn – interior design covers such a wide area from practical things like plumbing and electrics to pretty things like furniture and decor. Advances in technology and the development of new materials provides an ever-changing landscape of possibilities, not only for how an interior can look but also in the way we live our lives.
Which blogs do you read regularly?
The blogging community in the UK is rocking! I read bits that grab my interest and of course We Blog Design is one that I love for its helpful and supportive content…. when it first started it was one of the communities that really kickstarted my blogging career! I often read posts from interior design blogs by Martyn White at Martyn White Designs, Grant Pierrus at Interior Style Hunter and Kate Watson Smyth is still a favourite. Blogs related to trade events are always useful especially Decorex International and the London Design Festival.
How long does it take to write a blog post?
On average 3 hours.
How do you promote your posts?
The best thing is to have an engaged group of readers who are on your wavelength, these are the people who’ve signed up to my Newsletter. I let them know when new posts have been published. Social media also helps to spread the word, particularly Twitter. And I like the way LinkedIn has developed so that you can post on there and link back to the blog… this is a new avenue I’m exploring and enjoying. You have to enjoy it – it really isn’t worth doing if you don’t.
How did you grow your social media following?
Regular posts on the blog. One year I gave myself the challenge of posting something every day – it made a difference. It resulted in me being included in the top 100 design influencers by Decorex International and my blog was shortlisted in the top five in my category in the Amara Interior Blog Awards. These honours help you get noticed and increases the following.
Which is your favourite social media platform?
Twitter – I love it – the online networking capability makes it a super powerful tool.