By far the best route to getting traffic to your blog posts in the search results is to post regularly. When Google sees that a blog is alive and posting fresh content, it will come back more regularly to see what else is new. Google wants to give good quality results to their users, and a blog that is current will be a better bet than one that has stopped posting. It’s quite simple science.
When you publish a post it gets pinged, or sent, to various services to say that there is new content.Â This also happens when you update an old post with new information, e.g an update to an old post for which you have since found out something interesting that should be read with the original post.
However, don’t get obsessed over fresh content if you’re not blogging about current affairs. For instance, if you post about London Design Festival, your old posts from 2012 won’t get much traffic from Google search, but if you’re posting regularly about events and trade shows, then having fresh content is important.
When the engines recognize that the “best” results for a certain search may change drastically from day-to-day, or moment-to-moment, they may mark the search Query Deserves Freshness (QDF), which will help promote new, related content from trusted sources to the top of the Search Engine Results Page (SERP) - Moz.com
How important is fresh content?
Have a quick watch of this video by Matt Cutts, Head of Spam at Google:
Helpfully, Moz.com put together a post called Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings
Posting fresh content can keep you appearing higher in the search results, so your task for today is to revisit any older posts that you know could do with a refresh, or create a new blog post if you haven’t done so for a while. Fresh content will always serve you well.