Once you’ve settled on a name for your blog you need to start thinking about your social media handles too. In an ideal world all of these handles should match so that your readers can find you easily and any mentions by brands correspond across all channels. Hopefully you’ll have already considered this when choosing your domain name.
What if I already have an existing account?
If you already have a good following on your personal accounts you may be considering changing these to match your blog, in which case check out our guide here. Of course it’s also important to remember that your current followers may not be interested in your new venture and vice versa, your new readers may not be interested in other aspects of your personal life. Consider your audience and establish whether a separate personal and blog account may be more appropriate for you.
What are the limitations of each platform?
Before picking your new name and signing up bear in mind that each platform is different so you might need to check out a few options before taking the plunge. Twitter is the most limited in terms of guidelines so if you stick to these you won’t have a problem anywhere else. First up, there’s a 15 character limit on usernames so your long handle may work on Instagram but it won’t work here. You can also only use letters, numbers and underscores so don’t get too fancy with punctuation. Your Twitter name can be changed as many times as you like so no problem with that but do bear in mind that Facebook does have limitations depending on the type of page you have and the number of people who ‘like’ you.
What if I’m unsure?
It’s a good idea to snap up your chosen handle even if you’re not entirely sure that you will use that social platform immediately – you don’t want it to become unavailable whilst you finish your site layout for launch. Websites such as IFTTT can make things much easier to focus on one platform whilst still posting content automatically to others e.g. A native image can be shared from Instagram directly to Twitter with no extra work from you needed (and more importantly it’s free to use!)