Welcome to the world of tweeting! Twitter may initially seem like Facebook status after Facebook status but it’s an incredibly valuable platform if you know how to use 140 characters efficiently and there’s a strong chance you’ll meet some very interesting people along the way. We’ll let Twitter tell you how to do the real basics but here are a few things we’ve learnt to get you started.
You have 160 characters to sell yourself as a person to follow so get creative with your bio but remember to be informative too. Give a little insight into all sides of yourself, your business, the things you like and anything else you are involved in. If you can cover all aspects you’re likely to appeal to a larger audience. Don’t forget you can link to other twitter accounts and most importantly include your website in the dedicated section as opposed to your bio. Lots of bloggers also change this link to their latest blog post to drive further traffic that they can analyse.
Liking & Conversing
As with the other social media networks engagement is crucial to growth. Twitter is fantastic for starting group conversations and discussing current trending topics. Get involved with tweet chats (just like ours!) and engage with the rest of the people involved – even if you don’t know them you may find yourself making a new online friend, who’ll be a real one at some point in the future.
Retweeting is a great way to engage while also giving a sense of your own personality and what you are interested in. Nobody wants to see a feed solely written by you, they want to be pointed to other new accounts and interesting articles or imagery. It’s important to consider what you are retweeting. Do the links work? Is the information valuable to your audience? Be selective as your followers don’t want their feed filled up with lots of content that doesn’t appeal to them or isn’t relevant.
Although Twitter basically started the hashtag feature it’s now not an essential when tweeting. You’ll find if you type any subject into the search bar tweets containing that material organically will appear. However, if you are tweeting about a specific event or on a subject that already has its own hashtag it’s important to include it so that if someone clicks on it you are included in the hashtag timeline. The hashtag is now used to give more of a community feel to everyone involved in a specific debate or conversation. Ours is #WeBlogDesign (use it!)
Keeping an eye on what’s trending can certainly be beneficial. You’re more likely to get other users interacting with you and if you are on the ball from the get go you could end up leading the way on certain discussions. Do keep the topics useful for your readers though, you don’t want to be going all Kanye West on them…
Twitter has thought of it all when it comes to being user friendly. As it’s more than likely that you are following a fair amount of people Twitter allows you to separate these into categories formally known as lists. For example if you create a list of design bloggers you can then choose to see your feed with only tweets from these people included in the timeline. A list can either be private or public so make sure you have your settings the way you want them before adding people.
Pinning a tweet is the easiest way to bring your most current piece of news or blog post to the top of your profile. To pin a tweet just click the more icon (three little dots) and click ‘Pin to profile page’. A simple yet effective way to show visitors to your page the item you’d really like them to see!