If you’re interested in working with specific brands connecting with their PR representative is an absolutely vital process and can open doors to a variety of opportunities if approached in the correct way. If you want to get on a PR’s radar, just drop them a message saying hello so that they can take a look at your blog and see if they have any opportunities that might suit you. Remember that a good relationship is beneficial to both of you, working with a PR will make your life much easier and it is a good idea to set the boundaries of what you’d like to be sent in the first instance to avoid irrelevant mailings later on.
Tell them what you like.
Good PRs should do their research on your style before they approach you but do try and give them a little insight along the way (remember how many blogs are out there right now). If you’re being sent emails about brands you aren’t interested in, just let the contact know and save a little bit more space in your inbox. If you work closely with a specific PR contact you are likely to receive more targeted approaches that will have more potential for your blog and audience.
Create a page just for them.
Don’t expect PRs to know what type of collaborations you will accept if you don’t list this anywhere on your site. Create a page especially for PR & Advertising highlighting the kinds of opportunities you are interested in and whether you accept the likes of guest posts / sponsored posts / giveaways. Of course feel free to delete immediately if they choose to completely ignore said page!
If you are looking to connect with a particular brand you need to sell the PR your idea and doing this from the start will come across as both proactive and professional. Let them know how you can incorporate a specific product or collection into your blog be it via styling, writing a review or as part of a home makeover. Add a brief description of what your audience likes and how you can make the product or event appeal to them. If at the end the PR and brand can see your vision and the benefits they’ll hopefully be over the moon to work with you, while letting you have free reign with how you write and style your blog post.
Have your stats ready.
When pitching for a sponsored opportunity you might want to give the PR an idea of your stats so that they can then show this to the company in question. A media kit is a great way to show your numbers and the kind of audience you have. You can also include your standard rates and explain whether these are negotiable or not. By having this information readily available you can show you that you really mean business and the PR can keep this on file for future opportunities that may be appropriate for you.
We all know that press releases get sent out to a wide audience so you do need to be quick off the mark if you want your content to be original. However, by sending a press release, the PR aren’t looking for you to copy and paste this information. Press Releases are a form of spreading news but there are lots of ways to work with them and by being creative and passionate you are likely to build a really strong relationship with both brand and PR. See our post on creating original content from a press release here.