What is your blog called?
When did you start blogging and why?
I began blogging a few years ago for a number of reasons. I was keen to become a journalist and needed a portfolio so the site started out as a mish-mash of reviews and think-pieces. I started interning at an art gallery during that time and learnt that I had a bit of a knack for the whole blogging thing. I was receiving the odd submission by that point so decided to jazz up the site. Chiefly, I started blogging because I was spending a lot of time looking and couldn’t seem to find detailed, high-quality articles about working creatives and their lifestyles that I actually wanted to read. A lot of blogs seemed very commercially driven and others just reposted the same sets of images with the same two lines from the PR beneath – I thought that was lazy. I still do actually. I decided to just write the stuff I wanted to read. The site and its community grew and YGT was born.
Was there a particular blog that inspired you to start?
I always loved BOOOOOOOM! and Brain Pickings. I thought they were both wonderfully presented and I loved that fact that neither felt the need to dumb anything down. I also really liked Designlovefest for its aesthetic and playful tone of voice. You can definitely see traces of those influences in YGT.
How do you curate your content?
I group palettes together on the home page and on social depending on my plan for the month. I’ll also diversify content to make sure things don’t get too repetitive. I can’t tell you how I plan and execute though. Sorry, secrets.
Where do you find inspiration?
When I started blogging I would use Pinterest a lot but I find that these days it doesn’t promote much original thought and I’ll end up looking at rainbow hair for half an hour before I realise what’s happened. Everything inspires me. The books I read, living in the city, colour palettes, museums and illustration fairs. Being outside and close to nature, staying up late and talking to creatives about their lives. I’m often inspired to learn or do something fresh or different or to a new standard when I see things that I don’t really like or that I think could have been done better. It helps me to be more self-reflective and improve what I do.
How do you stay motivated?
I think it’s hard not be motivated if, like many bloggers, you leave university with a couple of English Literature degrees hoping to find work as a writer and realise just how bleak it is out there. You have to make your own opportunities and self-led work is a great way to show the world what you’re capable of. The face of adversity is in some ways a wonderful thing. I feel motivated every time I think about where I was when I started YOUNG GOLD TEETH and where I am now.
Which blogs do you read regularly?
I still love Designlovefest and I read a tonne of work-in-progress blogs by creatives I’ve featured or follow. I like People of Print and Just Got Made. Shops like Collett + Holder and The White Pepper have amazing blogs and I regularly read Frankie Magazine’s and Oh Comely’s too. Outside of that I browse a lot of stuff on books, wellness, beauty, gender politics, work/life and feminism.
How long does it take to write a blog post?
That really depends on the day. Usually I have to find time around my full-time job so 45 minutes at lunch usually does the trick. Anything longer, like an interview, might take an hour or two depending on how much formatting, editing and image sourcing I have to do. I’d rather spend an entire evening on one post than do a rubbish job. I can imagine most bloggers feel the same.
How do you promote your posts?
I use Facebook, Twitter and Instagram and also establish creative brand partnerships with all kinds of companies. YGT has a great community around it too which really helps with publicising posts. It’s fantastic to see people supporting each other by liking and sharing and by simple word of mouth. It really helps me to connect with new artists, brands and events organisers too.
How did you grow your social media following?
Like most bloggers I think with blood, sweat and tears. It can be very challenging to grow your following organically but reaching key milestones over the years has been very rewarding. I think fostering conversations and making meaningful connections really helps.
Which is your favourite social media platform?
I love how visual Facebook is and the conversational aspect of Twitter but for me, Instagram’s the winner.