What’s your blog name?
When did you start blogging and why?
I started blogging in 2008 to show behind the scenesÂ perspectives into my work as a freelance wedding planner at the time sharing clients weddings, tips,Â styling ideas etc. Three years later when I took a career change into interior styling, I decided to start aÂ new blog to act as a visual diary to both document and develop my work and journey.
Was there a particular blog that inspired you to start?
Oh gosh, so many, but I guess the one that Iâ€™dÂ been following from the very early days was DesignSponge. There are lots I used to read whichÂ eventually fell off my radar, but Graceâ€™s blog has been one Iâ€™ve stuck with, watching her develop herÂ business over the years, deal with so many challenging moments during her personal life whilstÂ maintaining the blog and of course the inspiring, thought provoking posts she and her team createÂ have always been a great constant as a blogger.
How do you curate your content?
First and foremost it has to feel right for me. If an idea feels forcedÂ or unnatural then I wonâ€™t do it. If it makes it past that point then it has to fit in with my key words;Â minimalist, clean, muted, design. By keeping all my content in line with this aesthetic, I donâ€™t have toÂ worry too much about falling â€œoff-brandâ€ and I can focus on all things design, interiors and lifestyle thatÂ fall into those categoriesâ€¦at least when I can get past my perfectionist tendencies!
Where do you find inspiration?
Pinterest used to be my biggest source of inspiration (as you mightÂ guess from the number of boards I have!) and it still is, but Instagram is a faster way to find inspirationÂ for me. I check it at least twice a day during quieter times of the day and it keeps me on my toes whenÂ Iâ€™m out and about and looking for a â€˜money shotâ€™ to post. I like that it keeps you focused in thatÂ respect. From a work perspective, Iâ€™ve learned to keep my eyes open all the time and myÂ camera/notebook ready in case I see something. Books and magazines are still invaluable, Iâ€™m aÂ huge fan of the Dutch interiors publication VTWonen who have the creative edge on their editorialÂ shoots. If I manage to get hold of a copy I always have a â€œyaaaaaasssssss!â€ moment looking at theÂ photos. Because I canâ€™t read Dutch.
How do you stay motivated?
Honestly, I donâ€™t always. I have two young children (one at school) andÂ no childcare, so some days (or weeks) I just donâ€™t have the energy to do anything. It was a struggle inÂ the beginning to cut myself some slack, but Iâ€™ve learnt to embrace it. I tend to work in a cycle with theÂ blog whereby Iâ€™m full of inspiration, ideas and plans, posting every week and feeling great about it. InÂ those moments I just run with it and enjoy it. Then I might experience a month or three where nothingÂ comes, so I focus my attention on other things-home projects, organising gatherings or soaking upÂ ideas from other areas so that I have something in my head for later on.
Which blogs do you read regularly?
I love to read a variety of interior style blogs – although I feel atÂ home in the minimalist, monochrome aesthetic that Vosgeparis, April & May and A Merry Mishap are known for, I still really enjoy the softer, warmer side of interiors – Iâ€™m looking at you Bleubird, FrenchÂ By Design and of course Happy Interior Blog.
How long does it take to write a blog post?
Iâ€™ve still not managed to get it down to anything under twoÂ hours yet. Sometimes it takes days, particularly when I prefer to style and shoot my own imagery,Â once Iâ€™ve shot and edited, written and rewritten, adjusted for SEO etc well, you get the idea. I donâ€™tÂ believe in producing â€˜click baitâ€™ anymore. It was a huge trend a few years ago, now with there being soÂ many bloggers and so much content, I think itâ€™s really important to take a little time to produceÂ something worth your time that others really want to read. Slow blogging is the way forward.
How do you promote your posts?
Iâ€™m pretty crap at this if Iâ€™m honest. I will always promote the postÂ across all of my media channels once, but Iâ€™m not so good at regular promotion unless Iâ€™mÂ collaborating with a brand and I feel responsible. Buffer is a brilliant tool, I just need the time to sit andÂ schedule a few days at a time! Catch 22?
How did you grow your social media following?
It wasnâ€™t too difficult on Twitter as Iâ€™d grown myÂ following through my previous work in the wedding industry. At the time this was the only social mediaÂ I really used other than Facebook – Instagram didnâ€™t exist yet. Most of them stayed with me when IÂ moved on which I guess is a good sign I wasnâ€™t boring them. I see the most growth when Iâ€™m takingÂ part in an organised discussion so definitely find those if youâ€™re trying to grown your audience.Â Instagram happened once Iâ€™d found my style and niche, I stuck to a formula of posting at certain timesÂ of the day, interacted within the right communities and starting a hashtag of my ownÂ (#aminimalminute) with another blogger friend Ilaria from UnDueTre Ilaria. Iâ€™d recommend starting aÂ social spreadsheet and monitoring your growth across your channels each month so you can betterÂ understand what works for you and what needs more attention.
Which is your favourite social media platform?
You probably guessed, Instagram!
Like the idea of slow blogging? Follow Tiffany’s beautiful Instagram, Twitter and Pinterest and beÂ sure toÂ also take a look atÂ Function & Form, a unique gathering of interior bloggers run by Tiffany and Annie!